Challenge: Create a copy-led campaign that centers Bumble Date as a safe, empowering, and inclusive social platform for a new generation, in a new era for Bumble, while imagining what's next for history's most disruptive dating app.
Insight: Dating apps still evoke the idea of hookups. Many people meet for the first time in the bedroom rather than going on dates and meeting up in person.
Idea: With Bumble, let’s inspire users of all genders, sexualities, and identities to be more authentically themselves through the way they meet. Introducing Bumble Meet, an AI tool that uses matched interests to suggest date spots, encouraging safety and inspiring users to explore different sides of themselves.
New App Feature - Bumble Meet
Hate the stress of planning dates? Stop telling your matches to ‘come over’ without putting any effort in. Our AI will suggest fun activities based on your matched interests and give directions to locations through our partnership with Google Maps.
From Cat Cafés to indoor snowboarding, we’ll take the weight off your shoulders so you can focus on the person in front of you.
Walkthrough
Demo
Social Ads
NYT Banner Ads
Social Posts
User-generated Content
Times Square Billboards
